Emma McLaughlin is a trusted advisor to CEOs and C-suite leaders. They turn to her as a guide through sensitive and complex decisions, to challenge assumptions that impede execution, and to reinforce their vision, values and voice. Emma partners with leaders and organizations on a range of strategic engagements, from executive coaching to board/team effectiveness off-sites.
Her focus is clearing away what's untrue or excessive to uncover only the most relevant and actionable insight about you, your people, and your organization. Make the right call and message it—without hesitation.
As leaders, much happens outside our control. We inherit teams with entrenched people and festering dynamics generations in the making. We’re scrutinized by the public, our board, our employees. The sheer volume of information and opinions, and how we take it in, drains energy required for higher-level decisions. It also diverts our attention from pushing forward the few initiatives that ensure our companies not only survive today but take the space tomorrow.
Relief, certainty, and momentum is created when what's essential—and how to get there—is not only clear but feels achievable.
Advisor E designs individual or team sessions that are targeted and time-bound. A typical engagement spans six months, using tools like stakeholder feedback to establish a baseline and track progress toward goals. Though it’s a rigorous process, the experience will feel intensely warm, relaxed, connected and real. Emma strives to alleviate tensions while imparting skills to exponentially mature the level of leadership, delivering measurable improvements for leaders and those depending on them.
A shared urgency among clients is how to influence and instill confidence, inside the office and outside with the marketplace and their board. The undermining factors are typically institutional and market misperceptions, fueled by the absence of a compelling vision and point of view. The truth is, if we don’t intentionally craft the story, it will get written and told for us. The quickest way to establish a lasting platform is through a narrative campaign, tied to a set of specific activities, that assures these stakeholders of who you are and what you stand for, what you’re doing / have done and where you’re headed.
Over a period of months, Advisor E will co-create and execute a narrative campaign that speaks directly to your stakeholders. Current perceptions of you, your vision, and related marketplace thought leaders are analyzed. Speaking points are customized and optimal activities identified. The result is a heightened global profile through your authentic-yet-on-brand presence.